Design Strategist Freelance

Hey, I'm Gabriele Lakhal! 👋

I help businesses and freelancers struggling to stand out in a competitive market build authority and attract clients with communication solutions that achieve their business goals by combining brand strategy, user-centered design, color psychology, and funnel marketing.

WordPress Expert

UX Research

Color Psychology

Brand Identity

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about me

My journey

My expertise in design and marketing delivers results that don’t just catch the eye, they actually convert.

services

A solution for every need

Explore the services that will bring your vision to life. From content design to marketing.

Il design non è solo come qualcosa appare o si sente.  Il design è come funziona.

Steve Jobs

Projects

Case studies

The projects I'm most proud of as a Design Strategist

2026

UI/Web Design • Strategy • UX Design

MiX Festival

2026

Brand Design • UI/Web Design • UX Design

Dott. Stefano Manera

Lab

What I build when the client is me

Products, tools and services born from a real need, mine, or my clients’.

Service

•

Active

SafeNodes

WordPress hosting and maintenance in one single service. A fast, secure, and up-to-date website, without having to think about it.

Studio

•

Active

LiberaMente

Marketing and design for people working in healthcare. We build your online presence from scratch and teach you how to manage it independently.

@gabrielelakhal

Follow me on Instagram

Me, platforms or agencies?

Same goal, three different paths.

Benefits	Me	Platforms	Agencies
You always talk to the same person	✓	✗	✗
Strategy and design together	✓	✗	Split across teams
Colours chosen around you	RAH Method	✗	✗
Brand strategy	✓	✗	✓
Brand design and visual identity	✓	✗	✓
A funnel built to bring you clients	✓	✗	Separate
Direct contact	✓	Via chat	Via manager
Custom WordPress site	✓	✗	IT team
Maintenance and support after launch	✓	✗	Separate contract
A relationship that lasts	✓	✗	By contract
Price range	Per project, no VAT	Per task	High-end
Who is accountable for results	✓	Just the file	Diluted
For large, structured projects	✓	✗	✓

What people say about me

Great expertise and highly professional.
Gabriele’s friendliness and quick turnaround complete the picture – I’ll definitely be working with him again in the future.

Anna B.

LinkedIn

I worked with Gabriele on creating a website for a medical company.
I was impressed by his extreme precision, sensitivity, and ability to handle such a delicate sector.

Giovanna B.

LinkedIn

I had the pleasure of working with Gabriele on our company website redesign, and from our very first call, I knew he was the right person for the job. He’s an attentive professional – highly skilled, up-to-date, and passionate, with a strong sense of responsibility and an amazing ability to understand needs and find solutions.[…]

Sonia Z.

LinkedIn

I had the pleasure of working with Gabriele – a goal-oriented guy who’s proactive, creative, and willing to go the extra mile for his clients. Gabriele is a valuable asset to any team, definitely someone you want on your side if you’re serious about reaching your goals.

Elisabetta P.

LinkedIn

I started working with Gabriele in May, and his work has been absolutely essential!
He demonstrated deep professionalism and expertise, helping me build my e-commerce site and other showcase websites […]

Anastasia L.

LinkedIn

Omar and I clicked right from the start. He’s polite, young, and always available. The landing page he created was exactly what I wanted, and the few tweaks I suggested were implemented in no time.
A true professional with a capital P.

Flavio P.

LinkedIn

I had the pleasure of meeting Gabriele while attending a course he taught, which turned out to be really useful and interesting thanks to his professionalism and expertise.

Daniela A.

LinkedIn

The first project my partner and I decided to entrust him with was the UX study for WAY’s new website, which we hope to launch soon. He also gave us tons of extra tips that will be super helpful for our redesign work.

Anna A.

LinkedIn

We’ve collaborated on many projects, both web and social media, and he’s shown his passion and expertise in these areas every single day. I’d definitely love to work with him again if the opportunity comes up.

Marco M. L.

LinkedIn

I’ve had the chance to collaborate with Gabriele on several projects.
His creativity, attention to detail, and the passion he puts into every project make him a reliable and skilled partner.

Davide D.

LinkedIn

Gabriele is an open book when it comes to social media and web, plus he’s an excellent trainer. I hope to work with him again in the future.

Walter P.

LinkedIn

Working with Gabriele was a pleasant discovery. I’ve collaborated with him on various projects, and he’s shown his passion and expertise for web and social media every day.

Diana D.

LinkedIn

Working with Gabriele was a pleasant discovery. Always up-to-date, precise, and creative, he manages to find a solution to any problem.

Andrea U.

LinkedIn

I worked with Gabriele at Fiscozen. Passion, teamwork skills, and punctual delivery, plus a constant drive to keep improving professionally. It’s a pleasure working with him.