I had the pleasure of being a speaker for Ecosystem, the community by Innovatoors founded by Gerardo Forliano and Laura Zara, with a workshop dedicated to the strategic role of websites in today’s digital landscape.
The Format and Topics Covered
Ecosystem represents one of the reference points for freelancers and professionals who want to grow digitally. Being invited as a speaker to discuss web design and online positioning strategies was an important recognition of the work I’ve done over these years.
During the approximately 35-minute workshop, I addressed crucial topics for those building their online presence:
- Why websites remain fundamental despite social media dominance
- Multi-channel strategy: how to integrate websites and social media into a coherent ecosystem
- Data control: the difference between being owners or guests online
- Content and SEO: how to create real value for users
- Common mistakes to avoid when designing your website
Ecosystem’s Practical Approach
What sets Ecosystem apart is its practical and interactive approach. These aren’t theoretical lectures but sharing of concrete experiences. During the Q&A session, I was able to answer specific questions from participants, creating a real moment of discussion about everyday challenges.
Participant feedback was particularly positive, especially regarding the systemic approach I proposed: seeing the website not as an alternative to social media, but as the central hub of an integrated digital ecosystem.
Watch the Full Recording
For those who couldn’t attend live or want to review the content, the complete workshop recording is available. You’ll find slides, practical examples, and the final Q&A session.
