Elisabetta Pesenti is an ICF coach specialized in women’s empowerment. She helps mothers transform their sense of overwhelm into serenity. A professional with international experience, four children, and a clear mission.
Yet, online she seemed like someone completely different.
A logo made with Canva that could belong to anyone
Colors chosen randomly that didn’t fully reflect her
A Wix site that looked hastily thrown together
“I don’t feel represented when I have to introduce myself,” she confessed. And she was right…
The Real Problem for Elisabetta Pesenti?
She was risking losing opportunities, being rejected by companies before they even got to know her. Her valuable content was getting lost in confusing design. The site was neither accessible nor mobile-optimized.
It was like having a Ferrari in the garage and showing up to appointments on a scooter.
I Dug Into Her True Essence to Bring Out Her Uniqueness
We had already collaborated on La Luna del Grano, the benefit corporation she co-founded. She knew my approach combines scientific analysis and creativity. I don’t pull ideas out of a hat—I build brands based on data and psychology.
Here’s what I did for Elisabetta Pesenti:
RAH Colour Test: Discovering Elisabetta's Colors
I put Elisabetta through the implicit color association test. A scientific methodology that bypasses the rational mind and finds colors that truly resonate with who you are.
Result? A deep blue (Deep Cove), a balanced light blue (Horizon), and a vibrant turquoise (Tradewind).
“These are exactly my colors!” she exclaimed.
“I feel them deep inside.”
Visual Identity Canvas: Everything in Its Place
With my proprietary canvas, we mapped every visual element: fonts, photographic style, textures, patterns. Nothing left to chance. Everything documented and reasoned.
Brand DNA Blueprint: Where Personal Brand Anatomy Works
Through a series of canvases (Brand DNA Blueprint) I’ve developed over the years, we defined:
- Her core values (Intelligence, Harmony, Responsibility, Initiative, Happiness)
- Her archetype (Guardian Angel + Sage)
- Her crystal-clear unique value proposition
- Her ideal client in minute detail
Design and Development: From Idea to Reality
Logo design that combines professionalism and human warmth
Complete and coherent brand identity
Site prototype in Figma to validate every choice
Development in WordPress with WPML for multilingual functionality, Elementor Pro for flexibility and Custom post types for scalability
A Digital Ecosystem That Converts
I didn’t just “redo the site.” I built a machine to attract and convert her ideal client.
The new site includes:
- Responsive design that works perfectly on every device
- User journeys designed to maximize conversions
- Integrated blog for content marketing
- Professional newsletter system
- Complete English version for the international market
- Strategically positioned contact forms
- Guaranteed accessibility to reach everyone
But the real magic is in the consistency… every color, every font, every white space tells the same story:
“I’m a professional who understands you and can help you.”
Result? From Invisible to Unstoppable
The launch happened in June 2025. After just 6 months:
- 432 newsletter subscribers: A growing community
- Enthusiastic feedback: Her professional contacts couldn't believe it was the same brand
- New collaborations: Those same companies she feared would ignore her now seek her out
- Premium positioning: Now she can charge the rates she deserves
Elisabetta Pesenti’s testimonial says it all:
“I had the pleasure of working with Gabriele, a goal-oriented, proactive, creative young man ready to do whatever it takes to satisfy his clients. Gabriele is a valuable resource for any team, definitely someone to keep close if you want to achieve your goals.”
The Most Important Lesson?
Your brand isn’t a logo. It’s not a website. It’s the promise you make to the world and how you maintain it visually.
Elisabetta always had the talent and skills. She just lacked a brand that did her justice. Now she has it.
And you? Are you still hiding your value behind a brand that doesn’t represent you?
P.S. The project could have lasted just 2 months, but I preferred to respect Elisabetta’s timeline (6 months total).
Because a good brand is born when the client is ready, not when I’m in a hurry.
