In this project for Riccardo Suriano, the objective was to create a brand identity that reflected the name, vision, and values of the Vertebralmente brand. But we didn’t stop there – in our collaboration, I also designed and developed the official website.
Vertebralmente Brand Identity
After interviewing the client, I began outlining the brand identity based on the characteristics and desired positioning of the brand. Vertebralmente is indeed the perfect balance between care and innovation, a reference point in the field of postural education and massage therapy.
Its essence is founded on professionalism and reliability, offering an experience distinguished by authenticity and dedication. At the center of every activity is the connection with the patient, with a welcoming and personalized approach that reflects a deep commitment to individual wellbeing, where every client feels valued, understood, and cared for.
Brand Attributes
Brand Personality
Logo
Vertebra
Section of a vertebra
Vertebralmente
The capital letter V
The Logo Mark
The final result of the creative process
The logo consists of two elements: the Icon and the text.
It’s an immediately recognizable element of the brand.
Colors
Typography
Font family for titles
Font family for paragraph
Application Examples
Design and Development of the Vertebralmente Website
Along with creating the logo, I also developed the website in WordPress with Elementor PRO, starting from the brand colors and fonts identified during the logo creation phase.
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