Hi, I'm Gabriele Lakhal, design strategist.
My goal is to make your brand and website unforgettable!
Who am I?
Gabriele, Design Strategist with over 15 years of experience.
What do I do?
I create communication solutions for freelancers and businesses.
How?
By combining Brand Strategy, UX/UI Design, Color Psychology and Funnel Marketing.
As a child, my world was made of drawings, Lego, and fantastic creations.
This passion became a career when, still a student of advertising graphics, I started working.
The decisive moment was a web design course in 2011, which ignited my passion for design and digital marketing.
My confirmation came with winning the “Growth Strategy Design” Challenge at Italia’s Growth Talent 2023.
This award proved, once again, my expertise in the field.
“As a freelancer, I manage brand and web design projects with an agile and flexible approach.
My strength? Autonomy and efficiency!
By reducing interruptions and optimizing processes, I guarantee fast and high-quality results.
If you’re a freelancer, a startup, or a company looking to redefine your online presence, I’m here to transform your vision into reality.
My curiosity goes beyond design. I love good food, traveling, and experiencing new adventures.”
Role details: I firmly believe that a solid design and marketing strategy must be built around each professional’s uniqueness. My approach is characterized by a deep analysis of each project’s specific needs, followed by strategic planning and continuous support to ensure concrete and lasting results. My methodology is based on integrating UXD and UCD principles, ensuring that every digital solution is aesthetically pleasing and user-friendly. My role is central in creating digital solutions that improve mental health professionals’ visibility, making them reference points in their specialization. I’m responsible for designing clients’ visual identity, developing conversion-optimized websites, and continuously training clients on social media, ensuring that each professional can independently manage their online presence. My dedication and strategic vision contribute to creating an environment where professionals can express their uniqueness and professionalism without constraints.
Industry: Marketing
Role details: As a freelance Design Strategist, I dedicate myself to creating digital solutions that allow professionals and companies to authentically express their identity in the digital world. My approach integrates design thinking and user experience principles to develop personalized strategies that stand out for authenticity and effectiveness. I design complete digital ecosystems: from visual identity to developing conversion-optimized websites, to implementing digital marketing strategies. My work doesn’t stop at delivering a final product, but includes a training path that allows clients to independently manage their online presence. Each project is built through a structured methodology that starts from an in-depth analysis of the client’s specific needs, develops through detailed strategic planning, and completes with continuous support to ensure sustainable results over time. This approach allows creating solutions that not only meet business objectives but also reflect the uniqueness and distinctive values of each professional reality.
Industry: Digital Design & Marketing Strategy
Role details: ADPlist is an online platform that aims to provide mentorship and professional growth opportunities for diverse communities in the technology industry. As a UX/UI Designer mentor, I help guide and support emerging designers in their careers, providing advice and support during their learning journey. I’m excited to continue being part of this community dedicated to expanding knowledge and increasing inclusion in the technology industry.
Industry: Tech
Certification details: The European LGBTIQ Chamber of Commerce (EGLCC) certifies LGBTIQ businesses across Europe, connecting them with corporate companies that recognize the value of an inclusive and diverse supply chain. As an EGLCC certified professional, I am part of a European network that connects LGBTIQ entrepreneurs with supplier diversity programs from international corporate partners. The certification, valid for three years from December 2025, attests that my business meets the LGBTIQ ownership and management criteria according to the standards of the European Chamber of Commerce, founded in 2019 based on the Vienna Declaration on LGBTIQ Businesses. Through EDGE, the Italian national chamber, and the EGLCC network, I have access to business opportunities, events and connections with companies that invest in supplier diversity at local and international level.
Role details: I manage and grow the La Luna del Grano brand through an integrated digital strategy. I manage the brand’s visual identity and develop the company website, ensuring it reflects the brand’s values and offers an intuitive user experience to our customers. Combining UX design principles with brand strategy, I work to make La Luna del Grano a recognizable reference point in the sector. My focus is creating an authentic and consistent digital image that communicates the quality and uniqueness of our solutions. I manage the website, constantly optimizing it to improve user experience and conversions, always keeping business objectives and our users’ needs at the center.
Industry: Innovative and customizable return-to-work solutions after the parenting experience
Role details: RAH Colour Consulting is an innovative approach to color consultancy that revolutionizes the way authentic and deeply personal visual identities are created. As a RAH Colour Consultant in brand design, I help companies and professionals develop color palettes that are a true extension of their personal identity and deepest values. Through a proprietary implicit association test, I identify colors that resonate with the founders’ or professionals’ most significant positive experiences, transforming these emotional connections into an authentic and distinctive visual language. The RAH Colour test integrates neuroscience and psychology to guide clients beyond market trends and conventions, allowing them to visually express their true essence through their brand. This approach ensures a visual identity that is not only memorable but deeply connected with those who created and lead the company.
Industry: Brand Design & Strategic Consulting
Role details: As UX/UI Designer and Elementor Expert, I collaborated with developers, project managers, and other designers to design and develop effective and user-friendly digital solutions:
Industry: Software and web development agency
Certified in Google Analytics by Skillshop (03/13/2024), recognized for skill in using GA4 for strategic insights and marketing decisions, with expertise in digital property setup and marketing effectiveness analysis.
I participated in the Italia’s Growth Talent 2023 conference and won first place in the ‘Growth Strategy Design’ Challenge in collaboration with 247x.
I obtained the BAD certification through a highly interactive one-day workshop in Milan, conducted by Hinto® Group, a consulting company that designs and creates technological products centered on the people who will use them. During the workshop, I learned how to use BAD highly effectively, following BAD’s 5 key areas:
During the session, I focused on:
Details: I attended the Programming Basics course at Tomorrow Devs. Tomorrow Devs is an online training school that focuses on teaching programming basics to beginners. Through this course, I acquired the fundamental skills needed to start working as a developer.
Role details: Together with the Content Marketing team, I collaborated with other designers, product managers, and tax experts to design, build, and constantly evolve graphic, video, and text content for:
I combined user needs to create content and solutions with simple, not overly technical language, to satisfy the user experience in their consumption.
Industry: Fintech
Role details: I supervised and created the association’s new website, which hadn’t undergone graphic changes for 20 years. The new website has all the features of a next-generation site, such as responsiveness and social network connectivity, improving the association’s visibility and communication.
Industry: Non-profit Association
Designing useful, effective, and engaging digital products
Executive program with lessons and practical activities for digital professionals who want to learn User Experience (UX) methods and tools, from user research to prototyping, to qualitative evaluation.
Role details: As User Experience and User Interface Designer, I collaborated with designers, accounts, and developers to design and build UX solutions to meet business objectives. I designed innovative solutions across different platforms (WordPress, proprietary CMS, and Joomla), creating simple and intuitive experiences in a space with complex rules and workflows. I managed communication projects, provided training to junior colleagues, and managed allocated resources and budgets. Additionally, I created website prototypes with a user-centered design approach, developed and debugged cross-browser, optimizing SEO of site text content and structures to improve performance and decrease abandonment rates and bounce rates. I also coordinated editorial plans and social media marketing strategies for client companies, analyzed and created reports on campaign performance and organic performance across different social channels. Finally, I designed graphics for newsletter templates, managed social media and Google Ads campaigns, and created multimedia and text material related to the strategy.
Industry: Online Communication Agency
RESERVED BUNDLE: Facebook ads courses, Facebook Copywriting from A to Z, Facebook Marketing Lead Generation Pack, Facebook Groups Instagram Ads Pack and Dynamic Remarketing on Facebook
Role details: I coordinated the development of a modern and functional website, which allowed us to reach a wide audience and spread our messages effectively. I was proud to contribute to such an important cause through my volunteer work in this organization.
Industry: Non-profit Association
Role details: I developed and managed online and offline marketing campaigns. Additionally, I maintained relationships with suppliers, journalists, influencers, and entertainment personalities. I managed website content, newsletters, and social media.
Industry: Restaurant and pizzeria
Chatfuel Course
Instadvanced
Role details: I was responsible for creating graphic material for advertising campaigns, as well as designing website mockups, then developing them in HTML, CSS, and using CMS (proprietary, WordPress, and Joomla). Thanks to this experience, I refined my skills in user interface design, HTML, CSS, graphic design, and my skills in using the Adobe Suite.
Industry: Online Communication Agency
Role details: Responsible for managing daily activities of the creative and technical department. I supervised the team’s work and handled the correction and implementation of graphic and web material for important clients. In this role, I improved my graphic design skills and acquired knowledge in UI Design.
Industry: Online Communication Agency
Role details: As Communications Officer, I managed the association’s institutional website and handled all communication activities.
Industry: Non-profit Association
Role details: I was responsible for maintaining websites and creating videos for client companies. I created advertising assets for various brands, developing skills in Photoshop, Illustrator, InDesign, DreamWeaver, Flash, AcrobatPro, FinalCutProX, and AfterEffects.
Industry: Communication agency
Role details: Executive graphic designer for creating artwork for t-shirts, company website creation, creating technical sheets for clothing production.
Industry: Fashion design and production company
Intensive course on the basic Adobe suite. I acquired skills for complete autonomy in using Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.
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