{"id":5459,"date":"2025-02-10T21:36:40","date_gmt":"2025-02-10T21:36:40","guid":{"rendered":"https:\/\/gabrielelakhal.com\/la-luna-del-grano\/"},"modified":"2025-08-13T09:47:40","modified_gmt":"2025-08-13T09:47:40","slug":"la-luna-del-grano","status":"publish","type":"post","link":"https:\/\/gabrielelakhal.com\/en\/case-studies\/la-luna-del-grano\/","title":{"rendered":"La Luna del Grano"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5459\" class=\"elementor elementor-5459 elementor-3268\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c53985f e-flex e-con-boxed e-con e-parent\" data-id=\"c53985f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0d6293 elementor-widget elementor-widget-text-editor\" data-id=\"a0d6293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La Luna del Grano is a pioneer in Italy in supporting companies to manage return-to-work after parenthood. An innovative service that requires equally effective communication. When they <a href=\"https:\/\/gabrielelakhal.com\/en\/services\/\">contacted me<\/a>, they needed to evolve their brand and digital presence to speak more directly to companies, the true target of their business.<\/p><h2>The Challenge<\/h2><p>The brand suffered from readability issues in the logo and unfocused online communication, split between B2B and B2C without maximizing business potential. The existing website failed to effectively communicate the value of their solutions or generate qualified leads from interested companies.<\/p><p>The challenge was twofold:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4330ba7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4330ba7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\"><g fill=\"#c13e3e\"><path d=\"m18.9871 4.75011c.2034-.0035.3994.07574.5432.21956l3 3c.2929.29289.2929.76777 0 1.06066l-10 9.99997c-.282.2821-.7355.294-1.032.0272l-5.00001-4.5c-.29963-.2697-.33251-.728-.07445-1.0376l2.5-3c.26144-.3138.72581-.3607 1.04469-.1056l1.95737 1.5659 6.5258-6.99194c.1388-.14869.332-.23464.5354-.23815z\"><\/path><path clip-rule=\"evenodd\" d=\"m14.4751 4.75042c.2074-.00691.4085.07247.5552.21925l2 2-1.0606 1.06066-1.4332-1.43314-2.9721 3.39669-1.1288-.98776 3.5-4c.1367-.15622.332-.2488.5395-.2557zm-10.55126 5.76948c.26518-.3182.7381-.3612 1.05631-.0961l1.5 1.25-.96028 1.1524-.92383-.7699-1.55767 1.8692 3.93446 3.541.49685-.4968 1.06066 1.0606-1 1c-.28206.2821-.73556.294-1.03205.0272l-5-4.5c-.29963-.2697-.33251-.728-.07445-1.0376z\" fill-rule=\"evenodd\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Rethink the visual identity to increase brand recognition and authority<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\"><g fill=\"#c13e3e\"><path d=\"m18.9871 4.75011c.2034-.0035.3994.07574.5432.21956l3 3c.2929.29289.2929.76777 0 1.06066l-10 9.99997c-.282.2821-.7355.294-1.032.0272l-5.00001-4.5c-.29963-.2697-.33251-.728-.07445-1.0376l2.5-3c.26144-.3138.72581-.3607 1.04469-.1056l1.95737 1.5659 6.5258-6.99194c.1388-.14869.332-.23464.5354-.23815z\"><\/path><path clip-rule=\"evenodd\" d=\"m14.4751 4.75042c.2074-.00691.4085.07247.5552.21925l2 2-1.0606 1.06066-1.4332-1.43314-2.9721 3.39669-1.1288-.98776 3.5-4c.1367-.15622.332-.2488.5395-.2557zm-10.55126 5.76948c.26518-.3182.7381-.3612 1.05631-.0961l1.5 1.25-.96028 1.1524-.92383-.7699-1.55767 1.8692 3.93446 3.541.49685-.4968 1.06066 1.0606-1 1c-.28206.2821-.73556.294-1.03205.0272l-5-4.5c-.29963-.2697-.33251-.728-.07445-1.0376z\" fill-rule=\"evenodd\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Transform the site from a simple showcase to a strategic B2B lead generation tool<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c5de92 elementor-widget elementor-widget-text-editor\" data-id=\"4c5de92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Initial Analysis of La Luna del Grano<\/h2><p>The first phase of the project revealed several critical issues to address:<\/p><h3>Brand Identity<\/h3><p>The logo presented significant readability problems, especially in reduced sizes and digital applications. The use of thin lines and poorly balanced composition compromised its effectiveness both online and offline.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e820c2 e-con-full e-flex e-con e-child\" data-id=\"8e820c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-47ff76d e-con-full e-flex e-con e-child\" data-id=\"47ff76d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4ddaf3 elementor-widget elementor-widget-image\" data-id=\"d4ddaf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"817\" height=\"1200\" src=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-problematiche-vecchio-logo-02.png\" class=\"attachment-large size-large wp-image-4999\" alt=\"La Luna del Grano problematiche vecchio logo 01\" srcset=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-problematiche-vecchio-logo-02.png 817w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-problematiche-vecchio-logo-02-768x1128.png 768w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-problematiche-vecchio-logo-02-600x881.png 600w\" sizes=\"(max-width: 817px) 100vw, 817px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The La Luna del Grano logo was poorly readable when dimensions were reduced<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-517efa6 e-con-full e-flex e-con e-child\" data-id=\"517efa6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22a3b3e elementor-widget elementor-widget-image\" data-id=\"22a3b3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1054\" src=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-problematiche-vecchio-logo-01.png\" class=\"attachment-large size-large wp-image-4998\" alt=\"La Luna del Grano problematiche vecchio logo 01\" srcset=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-problematiche-vecchio-logo-01.png 1200w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-problematiche-vecchio-logo-01-768x675.png 768w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-problematiche-vecchio-logo-01-600x527.png 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">And became invisible when dimensions were minimized<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e9fe28 elementor-widget elementor-widget-text-editor\" data-id=\"0e9fe28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Sito Web<\/h3><p>The previous website showed several limitations:<\/p><ul><li>A &#8220;showcase site&#8221; structure that didn&#8217;t guide users toward conversion<\/li><li>Lack of a clear path for interested companies<\/li><li>Mixed messages between B2C and B2B targets<\/li><li>Absence of social proof elements and case studies<\/li><li>Dated design that didn&#8217;t reflect the innovative value of the service<\/li><\/ul><p>\u00a0<\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-3270\" src=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-situazione-iniziale.png\" alt=\"La Luna del Grano situazione iniziale\" width=\"1400\" height=\"847\" title=\"\" srcset=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-situazione-iniziale.png 1400w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-situazione-iniziale-768x465.png 768w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-situazione-iniziale-600x363.png 600w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/p><h3>Digital Presence<\/h3><p>The coordinated image across social channels needed a complete revision to align with B2B positioning. Additionally, the absence of an organized archive of content and materials made it difficult to tell the company&#8217;s story and successes. To address these challenges, I initiated a structured research and analysis process, collaborating with Simona Campo, marketing strategist, to define the project&#8217;s strategic direction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2c981 elementor-widget elementor-widget-text-editor\" data-id=\"1a2c981\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Project Objectives for La Luna del Grano<\/h2><p>In close collaboration with the La Luna del Grano team, we defined clear and measurable objectives to guide the rebranding and redesign process:<\/p><h3>Brand Objectives<\/h3><ul><li>Develop a more mature and professional visual identity, aligned with the B2B target<\/li><li>Improve logo readability and recognition in all contexts<\/li><li>Create a coherent and flexible brand system for all applications, from digital to print<\/li><li>Define a new distinctive and functional color palette<\/li><\/ul><p>\u00a0<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3273\" src=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-Moodboard-e-riferimenti-visivi.png\" alt=\"La Luna del Grano Moodboard e riferimenti visivi\" width=\"1760\" height=\"669\" title=\"\" srcset=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-Moodboard-e-riferimenti-visivi.png 1760w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-Moodboard-e-riferimenti-visivi-768x292.png 768w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-Moodboard-e-riferimenti-visivi-1536x584.png 1536w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-Moodboard-e-riferimenti-visivi-600x228.png 600w\" sizes=\"(max-width: 1760px) 100vw, 1760px\" \/><\/p><h3>Digital Objectives<\/h3><ul><li>Completely redesign the website with focus on B2B lead generation<\/li><li>Implement a clear user journey that guides companies toward consultation requests<\/li><li>Optimize the site for SEO to improve organic visibility<\/li><li>Create a scalable structure for future content and case studies<\/li><\/ul><p>\u00a0<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3274\" src=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-wireframe-homepage-scaled.jpg\" alt=\"La Luna del Grano wireframe homepage\" width=\"250\" height=\"1087\" title=\"\" srcset=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-wireframe-homepage-scaled.jpg 589w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-wireframe-homepage-768x3338.jpg 768w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-wireframe-homepage-353x1536.jpg 353w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-wireframe-homepage-471x2048.jpg 471w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-wireframe-homepage-600x2608.jpg 600w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/p><h3>Business Objectives<\/h3><ul><li>Increase the number of qualified consultation requests from companies<\/li><li>Strengthen positioning as leader in post-parenthood return-to-work sector<\/li><li>Build a digital experience that reflects the service&#8217;s value and innovation<\/li><li>Facilitate sharing of client testimonials and successes<\/li><\/ul><p>This clarity in objectives guided every design decision in the creative process that followed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0fe7c0 elementor-widget elementor-widget-text-editor\" data-id=\"a0fe7c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Research and Strategy Process<\/h2><p>To provide solid foundations for the project, I followed a methodical approach divided into three key phases:<\/p><h3>Brand and Market Analysis<\/h3><p>I conducted an in-depth brand analysis through interviews with the La Luna del Grano team to understand values, vision, and aspirations. In parallel, I studied both Italian and international competitors to identify differentiation opportunities.<\/p><h3>Client Discovery<\/h3><p>In collaboration with <a href=\"https:\/\/www.besimonacampo.com\/\" target=\"_blank\" rel=\"noopener\">Simona Campo<\/a>, marketing strategist, we organized work sessions with the client to:<\/p><ul><li>Define the new B2B positioning<\/li><li>Identify strengths to highlight<\/li><li>Understand specific needs of target companies<\/li><li>Map the ideal customer journey<\/li><\/ul><h3>Strategy Definition<\/h3><p>Based on research, we outlined a strategy aimed to:<\/p><ul><li>Simplify service communication<\/li><li>Emphasize benefits for companies<\/li><li>Build credibility through testimonials and results<\/li><li>Guide users toward a single clear call-to-action<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf6ef68 elementor-widget elementor-widget-text-editor\" data-id=\"cf6ef68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Design Solution for La Luna del Grano<\/h2><h3>Logo and Brand Identity<\/h3><p>I redesigned the logo focusing on readability and distinctive character. The main evolution involved:<\/p><ul><li>Transition from thin lines to solid shapes for greater visual immediacy<\/li><li>Use of bolder fonts to improve readability<\/li><li>Creation of a new versatile and professional color palette, optimized for both web and print<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcec6bf elementor-widget elementor-widget-text-editor\" data-id=\"fcec6bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3280\" src=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-logo-costruzione.jpg\" alt=\"La Luna del Grano - logo costruzione\" width=\"2000\" height=\"1087\" title=\"\" srcset=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-logo-costruzione.jpg 2000w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-logo-costruzione-768x417.jpg 768w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-logo-costruzione-1536x835.jpg 1536w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-logo-costruzione-600x326.jpg 600w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3281\" src=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-palette-colori.png\" alt=\"La Luna del Grano palette colori\" width=\"3424\" height=\"1672\" title=\"\" srcset=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-palette-colori.png 3424w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-palette-colori-768x375.png 768w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-palette-colori-1536x750.png 1536w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-palette-colori-2048x1000.png 2048w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-palette-colori-600x293.png 600w\" sizes=\"(max-width: 3424px) 100vw, 3424px\" \/><\/p><h3>\u00a0<\/h3><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3282\" src=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-nuovo-logo.png\" alt=\"La Luna del Grano nuovo logo\" width=\"450\" height=\"243\" title=\"\" srcset=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-nuovo-logo.png 926w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-nuovo-logo-768x415.png 768w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-nuovo-logo-600x324.png 600w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p><p>\u00a0<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3291\" src=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-elementi-visivi.png\" alt=\"La Luna del Grano elementi visivi\" width=\"1200\" height=\"515\" title=\"\" srcset=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-elementi-visivi.png 1200w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-elementi-visivi-768x330.png 768w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-elementi-visivi-600x258.png 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d65635 elementor-widget elementor-widget-text-editor\" data-id=\"6d65635\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>The New Website<\/h3><p>The site redesign was guided by three key principles: clarity, credibility, and conversion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba71d99 elementor-widget elementor-widget-video\" data-id=\"ba71d99\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-sito-web-nuovo-2025.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-298a70a elementor-widget elementor-widget-text-editor\" data-id=\"298a70a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Visit the site: <a href=\"https:\/\/lalunadelgrano.com\/\" target=\"_blank\" rel=\"noopener\">lalunadelgrano.com<\/a><\/p><h4>Architecture and UX<\/h4><p>I completely rethought the site structure to:<\/p><ul><li>Create a linear path for interested companies<\/li><li>Highlight concrete service advantages<\/li><li>Integrate social proof elements at strategic points<\/li><li>Simplify the consultation request process<\/li><\/ul><h4>Strategic Components<\/h4><p>I developed dynamic components to:<\/p><ul><li>Show testimonials and case studies<\/li><li>Highlight press coverage<\/li><li>Present the team and expertise<\/li><li>Facilitate contact through optimized forms<\/li><\/ul><h4>Technical Development<\/h4><p>The site was developed on WordPress with Elementor Pro, ensuring:<\/p><ul><li>Easy content updates<\/li><li>SEO optimization<\/li><li>Optimal performance<\/li><li>Flexibility in managing dynamic components<\/li><\/ul><p>This integrated approach allowed creation of a coherent digital experience functional to business objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83ba9c7 elementor-widget elementor-widget-text-editor\" data-id=\"83ba9c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Results and Impact<\/h2><p>The project completely transformed La Luna del Grano&#8217;s digital presence, leading to significant results in both brand and functionality terms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14cee0d elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"14cee0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/gabrielelakhal.com\\\/wp-content\\\/uploads\\\/la-luna-del-grano-timbro-animato.json&quot;,&quot;id&quot;:3289,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;loop&quot;:&quot;yes&quot;,&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-793b569 elementor-widget elementor-widget-text-editor\" data-id=\"793b569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Immediate Results<\/h3><p>The website is no longer a simple showcase but a strategic tool that guides companies through a clear path toward consultation requests. The platform was designed with the future in mind: it&#8217;s easy to update and ready to accommodate new content and case studies.<\/p><h3>Client Feedback<\/h3><p>Feedback from the La Luna del Grano team has been enthusiastic. They particularly appreciate how the new brand conveys professionalism and authority, and how much simpler it has become to manage content and organize materials.<\/p><p><a href=\"https:\/\/www.linkedin.com\/posts\/elisabettapesenti_genitorialitaeq-activity-7294650877791944704-lBAU?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3290\" src=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-feedback-del-cliente.png\" alt=\"\" width=\"500\" height=\"332\" title=\"\" srcset=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-feedback-del-cliente.png 1090w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-feedback-del-cliente-768x510.png 768w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/La-Luna-del-Grano-feedback-del-cliente-600x399.png 600w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p><p>Although it&#8217;s still early for conversion numbers, we&#8217;ve built solid foundations for the brand&#8217;s future growth. The new digital presence isn&#8217;t just more beautiful: it&#8217;s a strategic tool ready to support business expansion in the years to come.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La Luna del Grano is a pioneer in Italy in supporting companies to manage return-to-work after parenthood. An innovative service that requires equally effective communication. When they contacted me, they needed to evolve their brand and digital presence to speak more directly to companies, the true target of their business. The Challenge The brand suffered [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[80,78,81],"tags":[],"class_list":["post-5459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ui-web-design","category-brand-design","category-ux-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/posts\/5459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/comments?post=5459"}],"version-history":[{"count":0,"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/posts\/5459\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/media\/5010"}],"wp:attachment":[{"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/media?parent=5459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/categories?post=5459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/tags?post=5459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}