{"id":5467,"date":"2025-06-11T17:54:29","date_gmt":"2025-06-11T17:54:29","guid":{"rendered":"https:\/\/gabrielelakhal.com\/elisabetta-pesenti\/"},"modified":"2026-03-03T08:39:33","modified_gmt":"2026-03-03T08:39:33","slug":"elisabetta-pesenti","status":"publish","type":"post","link":"https:\/\/gabrielelakhal.com\/en\/case-studies\/elisabetta-pesenti\/","title":{"rendered":"Elisabetta Pesenti"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5467\" class=\"elementor elementor-5467 elementor-4542\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f32662 e-flex e-con-boxed e-con e-parent\" data-id=\"2f32662\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6cd10f elementor-widget elementor-widget-text-editor\" data-id=\"f6cd10f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Elisabetta Pesenti is an ICF coach specialized in women&#8217;s empowerment. She helps mothers transform their sense of overwhelm into serenity. A professional with international experience, four children, and a clear mission.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e43d0e elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"3e43d0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;marker&quot;:&quot;curly&quot;,&quot;highlighted_text&quot;:&quot;completely different.&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t\t\t\t<p class=\"elementor-headline\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Yet, online she seemed like someone <\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">completely different.<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a1d4ae elementor-widget elementor-widget-text-editor\" data-id=\"2a1d4ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>A logo made with Canva that could belong to anyone<\/strong><\/p><p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-4548\" src=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/logo-vecchio-Elisabetta-Pesenti.png\" alt=\"logo vecchio Elisabetta Pesenti\" width=\"120\" height=\"137\" title=\"\"><\/p><p style=\"text-align: center;\"><strong>Colors chosen randomly that didn&#8217;t fully reflect her<\/strong><\/p><p><img decoding=\"async\" class=\" wp-image-4549 aligncenter\" src=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/colori-vecchi-Elisabetta-Pesenti.png\" alt=\"colori vecchi Elisabetta Pesenti\" width=\"148\" height=\"42\" title=\"\" srcset=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/colori-vecchi-Elisabetta-Pesenti.png 750w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/colori-vecchi-Elisabetta-Pesenti-600x169.png 600w\" sizes=\"(max-width: 148px) 100vw, 148px\" \/><\/p><p style=\"text-align: center;\"><strong>A Wix site that looked hastily thrown together<\/strong><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-4550 aligncenter\" src=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/sito-vecchio-Elisabetta-Pesenti-mockup.png\" alt=\"sito vecchio Elisabetta Pesenti mockup\" width=\"800\" height=\"461\" title=\"\" srcset=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/sito-vecchio-Elisabetta-Pesenti-mockup.png 1200w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/sito-vecchio-Elisabetta-Pesenti-mockup-768x443.png 768w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/sito-vecchio-Elisabetta-Pesenti-mockup-600x346.png 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><p style=\"text-align: center;\"><em>&#8220;I don&#8217;t feel represented when I have to introduce myself,&#8221; she confessed. And she was right\u2026<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9882f38 elementor-widget elementor-widget-heading\" data-id=\"9882f38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Real Problem for Elisabetta Pesenti?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db68e4e elementor-widget elementor-widget-text-editor\" data-id=\"db68e4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>She was risking losing opportunities, being rejected by companies before they even got to know her. Her valuable content was getting lost in confusing design. The site was neither accessible nor mobile-optimized.<\/p><p>It was like having a Ferrari in the garage and showing up to appointments on a scooter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e981d7 elementor-widget elementor-widget-heading\" data-id=\"5e981d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">I Dug Into Her True Essence to Bring Out Her Uniqueness\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ce8064 elementor-widget elementor-widget-text-editor\" data-id=\"6ce8064\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We had already collaborated on <a href=\"https:\/\/lalunadelgrano.com\/\" target=\"_blank\" rel=\"noopener\">La Luna del Grano<\/a>, the benefit corporation she co-founded. She knew my approach combines scientific analysis and creativity. I don&#8217;t pull ideas out of a hat\u2014I build brands based on data and psychology.<\/p><p>Here&#8217;s what I did for Elisabetta Pesenti:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0affdd elementor-widget elementor-widget-heading\" data-id=\"c0affdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">RAH Colour Test: Discovering Elisabetta's Colors\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee7806d elementor-widget elementor-widget-text-editor\" data-id=\"ee7806d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I put Elisabetta through the implicit color association test. A scientific methodology that bypasses the rational mind and finds colors that truly resonate with who you are.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4551\" src=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/colori-nuovi-Elisabetta-Pesenti-RAH-Colour-test-rosa.png\" alt=\"Elisabetta Pesenti RAH Colour test\" width=\"420\" height=\"420\" title=\"\" srcset=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/colori-nuovi-Elisabetta-Pesenti-RAH-Colour-test-rosa.png 600w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/colori-nuovi-Elisabetta-Pesenti-RAH-Colour-test-rosa-300x300.png 300w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/colori-nuovi-Elisabetta-Pesenti-RAH-Colour-test-rosa-100x100.png 100w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/p><p style=\"text-align: center;\"><strong>Result? A deep blue (Deep Cove), a balanced light blue (Horizon), and a vibrant turquoise (Tradewind).<\/strong><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4552\" src=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/colori-nuovi-Elisabetta-Pesenti-RAH-Colour-Pantoni.png\" alt=\"Elisabetta Pesenti Pantoni\" width=\"600\" height=\"284\" title=\"\" srcset=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/colori-nuovi-Elisabetta-Pesenti-RAH-Colour-Pantoni.png 1200w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/colori-nuovi-Elisabetta-Pesenti-RAH-Colour-Pantoni-768x363.png 768w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/colori-nuovi-Elisabetta-Pesenti-RAH-Colour-Pantoni-600x284.png 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><p style=\"text-align: center;\"><em>&#8220;These are exactly my colors!&#8221; she exclaimed.<\/em><br \/><em>&#8220;I feel them deep inside.&#8221;<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a3ab1d elementor-widget elementor-widget-heading\" data-id=\"2a3ab1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Visual Identity Canvas: Everything in Its Place\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91fb127 elementor-widget elementor-widget-image\" data-id=\"91fb127\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1147\" src=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/visual-identity-Elisabetta-Pesenti.jpg\" class=\"attachment-full size-full wp-image-5240\" alt=\"visual identity Elisabetta Pesenti\" srcset=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/visual-identity-Elisabetta-Pesenti.jpg 2000w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/visual-identity-Elisabetta-Pesenti-768x440.jpg 768w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/visual-identity-Elisabetta-Pesenti-1536x881.jpg 1536w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/visual-identity-Elisabetta-Pesenti-600x344.jpg 600w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe60953 elementor-widget elementor-widget-text-editor\" data-id=\"fe60953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>With my proprietary canvas, we mapped every visual element: fonts, photographic style, textures, patterns. Nothing left to chance. Everything documented and reasoned.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ef8fb3 elementor-widget elementor-widget-heading\" data-id=\"6ef8fb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand DNA Blueprint: Where Personal Brand Anatomy Works\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58346c9 elementor-widget elementor-widget-text-editor\" data-id=\"58346c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Through a series of canvases (<a href=\"https:\/\/gabrielelakhal.com\/risorse\/brand-dna-blueprint\/\">Brand DNA Blueprint<\/a>) I&#8217;ve developed over the years, we defined:<\/p><ul><li>Her core values (Intelligence, Harmony, Responsibility, Initiative, Happiness)<\/li><li>Her archetype (Guardian Angel + Sage)<\/li><li>Her crystal-clear unique value proposition<\/li><li>Her ideal client in minute detail<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fefa097 elementor-widget elementor-widget-heading\" data-id=\"fefa097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design and Development: From Idea to Reality\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec33a8b elementor-widget elementor-widget-text-editor\" data-id=\"ec33a8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Logo design that combines professionalism and human warmth<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c469ba3 elementor-widget elementor-widget-image\" data-id=\"c469ba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"102\" src=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/logo-nuovo-Elisabetta-Pesenti.svg\" class=\"attachment-large size-large wp-image-5242\" alt=\"logo nuovo Elisabetta Pesenti\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e383e1c elementor-widget elementor-widget-text-editor\" data-id=\"e383e1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Complete and coherent brand identity<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-298488c elementor-widget elementor-widget-image\" data-id=\"298488c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2605\" src=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/brand-paper-Elisabetta-Pesenti.jpg\" class=\"attachment-full size-full wp-image-5243\" alt=\"brand paper Elisabetta Pesenti\" srcset=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/brand-paper-Elisabetta-Pesenti.jpg 2000w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/brand-paper-Elisabetta-Pesenti-768x1000.jpg 768w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/brand-paper-Elisabetta-Pesenti-1179x1536.jpg 1179w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/brand-paper-Elisabetta-Pesenti-1572x2048.jpg 1572w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/brand-paper-Elisabetta-Pesenti-600x782.jpg 600w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bc2a69 elementor-widget elementor-widget-text-editor\" data-id=\"8bc2a69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Site prototype in Figma to validate every choice<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7834db elementor-widget elementor-widget-html\" data-id=\"a7834db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<iframe style=\"border: 1px solid rgba(0, 0, 0, 0.1);\" width=\"800\" height=\"450\" src=\"https:\/\/embed.figma.com\/proto\/2rouPzhzi14mpNdYZQYdbQ\/Elisabetta-Pesenti?page-id=7701%3A434&node-id=7701-1165&p=f&viewport=452%2C272%2C0.09&scaling=scale-down&content-scaling=fixed&starting-point-node-id=7701%3A1165&embed-host=share\" allowfullscreen><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3b9262 elementor-widget elementor-widget-text-editor\" data-id=\"b3b9262\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Development in WordPress with\u00a0WPML for multilingual functionality, Elementor Pro for flexibility and Custom post types for scalability<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7cfa75 elementor-widget elementor-widget-image\" data-id=\"d7cfa75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1616\" height=\"932\" src=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/sito-nuovo-Elisabetta-Pesenti-mockup.png\" class=\"attachment-full size-full wp-image-5244\" alt=\"\" srcset=\"https:\/\/gabrielelakhal.com\/wp-content\/uploads\/sito-nuovo-Elisabetta-Pesenti-mockup.png 1616w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/sito-nuovo-Elisabetta-Pesenti-mockup-768x443.png 768w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/sito-nuovo-Elisabetta-Pesenti-mockup-1536x886.png 1536w, https:\/\/gabrielelakhal.com\/wp-content\/uploads\/sito-nuovo-Elisabetta-Pesenti-mockup-600x346.png 600w\" sizes=\"(max-width: 1616px) 100vw, 1616px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-612f69b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"612f69b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elisabettapesenti.com\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover Elisabetta Pesenti's website<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42cd621 elementor-widget elementor-widget-heading\" data-id=\"42cd621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Digital Ecosystem That Converts\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b764d elementor-widget elementor-widget-text-editor\" data-id=\"a5b764d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I didn&#8217;t just &#8220;redo the site.&#8221; I built a machine to attract and convert her ideal client.<\/p><p><strong>The new site includes:<\/strong><\/p><ul><li>Responsive design that works perfectly on every device<\/li><li>User journeys designed to maximize conversions<\/li><li>Integrated blog for content marketing<\/li><li>Professional newsletter system<\/li><li>Complete English version for the international market<\/li><li>Strategically positioned contact forms<\/li><li>Guaranteed accessibility to reach everyone<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89706fa elementor-widget elementor-widget-text-editor\" data-id=\"89706fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>But the real magic is in the consistency&#8230; every color, every font, every white space tells the same story:<\/p><p><em>&#8220;I&#8217;m a professional who understands you and can help you.&#8221;<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c86a02 elementor-widget elementor-widget-heading\" data-id=\"7c86a02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Result? From Invisible to Unstoppable\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7627d36 elementor-widget elementor-widget-text-editor\" data-id=\"7627d36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The launch happened in June 2025. After just 6 months:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2adba33 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2adba33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\"><g fill=\"#c13e3e\"><path d=\"m18.9871 4.75011c.2034-.0035.3994.07574.5432.21956l3 3c.2929.29289.2929.76777 0 1.06066l-10 9.99997c-.282.2821-.7355.294-1.032.0272l-5.00001-4.5c-.29963-.2697-.33251-.728-.07445-1.0376l2.5-3c.26144-.3138.72581-.3607 1.04469-.1056l1.95737 1.5659 6.5258-6.99194c.1388-.14869.332-.23464.5354-.23815z\"><\/path><path clip-rule=\"evenodd\" d=\"m14.4751 4.75042c.2074-.00691.4085.07247.5552.21925l2 2-1.0606 1.06066-1.4332-1.43314-2.9721 3.39669-1.1288-.98776 3.5-4c.1367-.15622.332-.2488.5395-.2557zm-10.55126 5.76948c.26518-.3182.7381-.3612 1.05631-.0961l1.5 1.25-.96028 1.1524-.92383-.7699-1.55767 1.8692 3.93446 3.541.49685-.4968 1.06066 1.0606-1 1c-.28206.2821-.73556.294-1.03205.0272l-5-4.5c-.29963-.2697-.33251-.728-.07445-1.0376z\" fill-rule=\"evenodd\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">432 newsletter subscribers: A growing community<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\"><g fill=\"#c13e3e\"><path d=\"m18.9871 4.75011c.2034-.0035.3994.07574.5432.21956l3 3c.2929.29289.2929.76777 0 1.06066l-10 9.99997c-.282.2821-.7355.294-1.032.0272l-5.00001-4.5c-.29963-.2697-.33251-.728-.07445-1.0376l2.5-3c.26144-.3138.72581-.3607 1.04469-.1056l1.95737 1.5659 6.5258-6.99194c.1388-.14869.332-.23464.5354-.23815z\"><\/path><path clip-rule=\"evenodd\" d=\"m14.4751 4.75042c.2074-.00691.4085.07247.5552.21925l2 2-1.0606 1.06066-1.4332-1.43314-2.9721 3.39669-1.1288-.98776 3.5-4c.1367-.15622.332-.2488.5395-.2557zm-10.55126 5.76948c.26518-.3182.7381-.3612 1.05631-.0961l1.5 1.25-.96028 1.1524-.92383-.7699-1.55767 1.8692 3.93446 3.541.49685-.4968 1.06066 1.0606-1 1c-.28206.2821-.73556.294-1.03205.0272l-5-4.5c-.29963-.2697-.33251-.728-.07445-1.0376z\" fill-rule=\"evenodd\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Enthusiastic feedback: Her professional contacts couldn't believe it was the same brand<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\"><g fill=\"#c13e3e\"><path d=\"m18.9871 4.75011c.2034-.0035.3994.07574.5432.21956l3 3c.2929.29289.2929.76777 0 1.06066l-10 9.99997c-.282.2821-.7355.294-1.032.0272l-5.00001-4.5c-.29963-.2697-.33251-.728-.07445-1.0376l2.5-3c.26144-.3138.72581-.3607 1.04469-.1056l1.95737 1.5659 6.5258-6.99194c.1388-.14869.332-.23464.5354-.23815z\"><\/path><path clip-rule=\"evenodd\" d=\"m14.4751 4.75042c.2074-.00691.4085.07247.5552.21925l2 2-1.0606 1.06066-1.4332-1.43314-2.9721 3.39669-1.1288-.98776 3.5-4c.1367-.15622.332-.2488.5395-.2557zm-10.55126 5.76948c.26518-.3182.7381-.3612 1.05631-.0961l1.5 1.25-.96028 1.1524-.92383-.7699-1.55767 1.8692 3.93446 3.541.49685-.4968 1.06066 1.0606-1 1c-.28206.2821-.73556.294-1.03205.0272l-5-4.5c-.29963-.2697-.33251-.728-.07445-1.0376z\" fill-rule=\"evenodd\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">New collaborations: Those same companies she feared would ignore her now seek her out<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\"><g fill=\"#c13e3e\"><path d=\"m18.9871 4.75011c.2034-.0035.3994.07574.5432.21956l3 3c.2929.29289.2929.76777 0 1.06066l-10 9.99997c-.282.2821-.7355.294-1.032.0272l-5.00001-4.5c-.29963-.2697-.33251-.728-.07445-1.0376l2.5-3c.26144-.3138.72581-.3607 1.04469-.1056l1.95737 1.5659 6.5258-6.99194c.1388-.14869.332-.23464.5354-.23815z\"><\/path><path clip-rule=\"evenodd\" d=\"m14.4751 4.75042c.2074-.00691.4085.07247.5552.21925l2 2-1.0606 1.06066-1.4332-1.43314-2.9721 3.39669-1.1288-.98776 3.5-4c.1367-.15622.332-.2488.5395-.2557zm-10.55126 5.76948c.26518-.3182.7381-.3612 1.05631-.0961l1.5 1.25-.96028 1.1524-.92383-.7699-1.55767 1.8692 3.93446 3.541.49685-.4968 1.06066 1.0606-1 1c-.28206.2821-.73556.294-1.03205.0272l-5-4.5c-.29963-.2697-.33251-.728-.07445-1.0376z\" fill-rule=\"evenodd\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Premium positioning: Now she can charge the rates she deserves<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-026f028 elementor-widget elementor-widget-text-editor\" data-id=\"026f028\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Elisabetta Pesenti&#8217;s testimonial says it all:<\/strong><\/p><p><em>&#8220;I had the pleasure of working with Gabriele, a goal-oriented, proactive, creative young man ready to do whatever it takes to satisfy his clients. Gabriele is a valuable resource for any team, definitely someone to keep close if you want to achieve your goals.&#8221;<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-818c9a5 elementor-widget elementor-widget-heading\" data-id=\"818c9a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Most Important Lesson?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0088643 elementor-widget elementor-widget-text-editor\" data-id=\"0088643\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Your brand isn&#8217;t a logo. It&#8217;s not a website. It&#8217;s the promise you make to the world and how you maintain it visually.<\/p><p>Elisabetta always had the talent and skills. She just lacked a brand that did her justice. Now she has it.<\/p><p>And you? Are you still hiding your value behind a brand that doesn&#8217;t represent you?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6c5245 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b6c5245\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d1a1c elementor-widget elementor-widget-text-editor\" data-id=\"f2d1a1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>P.S. The project could have lasted just 2 months, but I preferred to respect Elisabetta&#8217;s timeline (6 months total).<\/em><br \/><em>Because a good brand is born when the client is ready, not when I&#8217;m in a hurry.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Elisabetta Pesenti is an ICF coach specialized in women&#8217;s empowerment. She helps mothers transform their sense of overwhelm into serenity. A professional with international experience, four children, and a clear mission. Yet, online she seemed like someone completely different. A logo made with Canva that could belong to anyone Colors chosen randomly that didn&#8217;t fully [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[78,79,80,81],"tags":[],"class_list":["post-5467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-design","category-rah-colour-test","category-ui-web-design","category-ux-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/posts\/5467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/comments?post=5467"}],"version-history":[{"count":0,"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/posts\/5467\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/media\/5245"}],"wp:attachment":[{"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/media?parent=5467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/categories?post=5467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/tags?post=5467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}