{"id":6559,"date":"2025-12-06T23:13:49","date_gmt":"2025-12-06T23:13:49","guid":{"rendered":"https:\/\/gabrielelakhal.com\/comunica-con-me\/"},"modified":"2026-02-03T09:07:43","modified_gmt":"2026-02-03T09:07:43","slug":"comunica-con-me","status":"publish","type":"post","link":"https:\/\/gabrielelakhal.com\/en\/case-studies\/ui-web-design-en\/comunica-con-me\/","title":{"rendered":"Comunica con me"},"content":{"rendered":"\t\t
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\n\t\t\t\t\tFrom broken checkout to a<\/span>\n\t\t\t\t\n\t\t\t\t\tconversion-optimized<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\tplatform<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Comunica con me is a platform dedicated to the specific needs of neurodivergent individuals. It offers courses, continuing education programs (ECM), and services from professionals such as psychologists and speech therapists. A valuable service with a real problem: the website wasn’t converting as it should.<\/p>

When a user added a service to their cart, the page would refresh showing a barely noticeable message. No redirect, no guidance toward checkout. Users stayed on the same page, confused, and often abandoned the purchase. On top of that, performance was slow due to a database bloated with over 5,000 revisions, outdated plugins, and unoptimized images. The footer was missing legally required information. The only available payment method was PayPal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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My approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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I structured the project in three distinct phases, starting with the technical foundations before optimizing the user experience.<\/p>

Phase 1: Cleanup and security<\/h3>

I removed duplicate files from the FTP, deactivated unused plugins, and deleted obsolete backups. This reduced hosting space usage by 17%. I manually cleaned the database of accumulated revisions and leftover data from inactive plugins. I updated all plugins with active licenses, checking each one for compatibility.<\/p>

Phase 2: Checkout flow optimization<\/h3>

I changed the cart logic: now when a user adds a product or service, they’re redirected straight to the cart page. No more hidden messages, no more confusion. Then I redesigned the checkout page to make it cleaner and more intuitive to complete, and reorganized the order confirmation page with a clear visual hierarchy.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\tOrder confirmation before<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tOrder confirmation after<\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Phase 3: Payment integration<\/h3>

I implemented Stripe with all modern payment methods: cards, Apple Pay, Google Pay, Samsung Pay, Klarna, Revolut Pay, and Link. I kept PayPal and added the option to pay in 3 installments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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These changes transformed a slow website with a confusing checkout into a conversion-optimized platform. The purchase flow is now smooth and intuitive. Users now have access to 8 different payment methods instead of one. The website is faster and more secure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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From technical fix to ongoing collaboration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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What started as a maintenance project turned into a strategic partnership. After the initial work, they asked me to continue developing the platform and integrate new features and user-focused functionality.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Client testimonial<\/h2>

“Gabriele is a wonderful and skilled person. He supports clients not only on the technical side but also strategically. A professional you want on your team! Always available and very precise.”<\/p>

\u2013 Roberta Salvaderi, Founder of Comunica con me<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

From broken checkout to a conversion-optimized platform Comunica con me is a platform dedicated to the specific needs of neurodivergent individuals. It offers courses, continuing education programs (ECM), and services from professionals such as psychologists and speech therapists. A valuable service with a real problem: the website wasn’t converting as it should. When a user […]<\/p>\n","protected":false},"author":1,"featured_media":6154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[91,81],"tags":[],"class_list":["post-6559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","category-ux-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/posts\/6559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/comments?post=6559"}],"version-history":[{"count":0,"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/posts\/6559\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/media\/6154"}],"wp:attachment":[{"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/media?parent=6559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/categories?post=6559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gabrielelakhal.com\/en\/wp-json\/wp\/v2\/tags?post=6559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}