I had the opportunity to be interviewed by StoryTime Evolution Radio, the format that tells stories of professionals and entrepreneurs who are making a difference in their field. An important moment of reflection on the journey that took me from being a traditional graphic designer to a freelancer specialized in design and digital marketing strategies.
From Traditional Graphic Designer to Digital Designer
In the interview, I shared how everything started in the world of traditional graphics, working for a company that created school collections – the ones we all remember from stationery stores in our childhood. A formative experience that taught me the importance of detail and visual consistency.
The real turning point came when I was “catapulted” into the world of web design. It was love at first sight. It wasn’t just about creating something beautiful anymore, but about designing experiences that worked, that converted, that told stories through digital interaction.
Choosing Freelancing: Cutting Out the Middlemen
One of the key passages discussed in the interview concerns the decision, made almost two years ago, to become a freelancer. It wasn’t a choice driven only by the desire for independence, but by a precise vision of the value I wanted to bring to my clients.
I explained how, in my experience, many agencies tend to sell standardized services rather than personalized consultancy. My goal was different: I wanted to offer a direct service, without intermediaries, where I could personally follow every aspect of the client’s project.
A 360-Degree Approach to Communication
During the interview, I highlighted what I consider my main added value: the ability to manage every aspect of digital communication. From brand creation to social strategy, from web design to photo editing, every element is handled with the same attention.
This doesn’t mean doing everything alone at all costs. As I explained, for specific areas like copywriting, I collaborate with other professionals. But the strategic vision, the project consistency – that always remains under my direct supervision. It’s this unified vision that makes the difference in the final result.
The Importance of Choosing the Right Channels
A topic particularly close to my heart that I explored in the interview is the strategic approach to social media. Too often I see companies opening profiles on every existing platform just because “you have to be there.”
My method is different: I always take a step back with the client. We analyze the target, study where the reference audience really is, and only then decide which channels to focus on. It’s not about following trends, but investing energy where it can really make a difference.
The Value of Shared Expertise
In the post-pandemic era, with the explosion of platforms like TikTok, I emphasized how it’s fundamental to “show your face” and share expertise. It’s not about professional narcissism, but about building trust through concrete demonstration of your knowledge.
This approach applies to me as well as my clients: transparency and value sharing are now essential elements to emerge from the digital noise.
A Look at the Future
During the interview, I also shared some thoughts on future projects. Besides direct work with clients, I’m considering developing digital products and coaching paths for future designers and marketers. It’s a way to scale my expertise and reach more people who could benefit from my experience.
